PRICE PROMISE

It’s a promise about Price, Service & Quality!

Unlike other retailers, Choice Furniture Superstore does not deceivingly shout all over the web that they are the cheapest.

We believe in being genuine and offering true value to our customers — through price, service, and quality.

However, we often learn from our customers that some online retailers quote cheaper prices. Therefore, we created a genuine Price Promise Policy that is authentic, transparent, and easy to claim.

How it works?

It is unlikely you will find another retailer offering better value. But if you find an identical product being sold cheaper elsewhere online, we guarantee to beat the price — provided:

• The retailer is genuine* and the product is identical.
• The item is in stock or available on the same delivery lead time.
• The price includes VAT and Free Door Delivery.
• The product is brand new (not clearance, returns, second-hand, etc.).
• The retailer is UK-based, reputable, and legally trading.
• You provide enough information for us to verify the offer.
• If quoted via phone/email, proof must be provided.

*When we say a retailer must be genuine, we mean a well-established furniture store like us — not an "Internet-only" website, eBay seller, or auction-based listing.

Sadly, many online-only sellers compromise on service, delay deliveries, or fail to refund customers. CFS does the opposite — offering Value for Money, Great Customer Service, and Excellent Quality Furniture.

Choice Furniture Superstore reserves the right to decline a price match where doing so would result in a loss or compromise service standards.

To claim under our Price Promise Policy, email: [email protected] with:

• Product Name(s)
• Product Code(s)
• Name of the website offering the cheaper price
• Website link (e.g., www.competitor.co.uk)

Or call us free on 0116-296-3800

Monday to Saturday: 10.00 AM – 6.00 PM

Sundays Closed | Bank Holidays: 11.00 AM – 4.00 PM