OUR STORY
About Us
From a small Leicester business to homes across the UK. Discover the people, experience and values behind Choice Furniture Superstore.
You can browse our collection from home, visit us to see furniture in person, or speak to our team before you order. However you shop, we want you to have the information you need to choose well.
How we got here
We began with a small business in Leicester and grew by learning what people need from the spaces they use every day. Over the years, our focus moved to furniture, and Choice Furniture Superstore became a place to find pieces for the whole home.
We still believe that choosing furniture deserves time and attention. The measurements, finish and feel of a piece matter just as much as how it looks in a photograph. That belief shapes the way we help customers, whether they visit our showroom or order from elsewhere in the UK.
Come and see us in Leicester
Our 30,000 sq ft showroom gives you room to explore. See the scale of a dining table, compare finishes up close and take a seat before deciding on a sofa.
Our online collection is larger than the selection on display. If you’re travelling to see a particular item, please contact us first and we’ll check whether it’s available to view.
Furniture for homes across the UK
From living and dining rooms to bedrooms, home offices and gardens, our collection brings together furniture in a wide range of sizes, materials and styles. Browse online wherever you are in the UK, and have your order delivered to your home.
If you’re deciding between pieces, our team can help you compare dimensions, finishes and practical details. We can also explain delivery and assembly options before you place your order.
Here when you need us
We’re here to answer questions before you buy and to help after you’ve placed your order. You can contact our team about a product, your delivery or furniture you’ve already received.
Reach us by live chat, email, WhatsApp or phone. If you’re visiting Leicester, you can speak to us in the showroom too.
We’re proud to have grown from a small Leicester business into a furniture retailer serving homes across the UK. If you’d like to see what we offer, start with our collection. If you’d rather talk something through, we’re here.
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