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Our Price Promise

Genuine value — on price, service & quality. Guaranteed.

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#10003;
Price Match Guarantee We'll beat any genuine price
Free Door Delivery Included in every price
Quality Assured Brand new, genuine products only
Trusted Since 1998 25+ years of honest trading
Price Promise - Choice Furniture Superstore

Claim Your Price Match

Found it cheaper? Get in touch and we'll beat it.

hello@cfsonline.co.uk Email us your claim 0116-296-3800 Call us free
Monday – Saturday 10:00 AM – 6:00 PM
Sunday Closed
Bank Holidays 11:00 AM – 4:00 PM

It's a Promise About Price, Service & Quality

Unlike other retailers, Choice Furniture Superstore does not deceivingly shout all over the web that they are the cheapest.

We believe in being genuine and offering true value to our customers — through price, service, and quality.

However, we often learn from our customers that some online retailers quote cheaper prices. Therefore, we created a genuine Price Promise Policy that is authentic, transparent, and easy to claim.

It is unlikely you will find another retailer offering better value. But if you find an identical product being sold cheaper elsewhere online, we guarantee to beat the price.

Price Match Conditions

We will beat the price provided all of the following apply:

  • The retailer is genuine* and the product is identical
  • The item is in stock or on the same delivery lead time
  • The price includes VAT and free door delivery
  • The product is brand new — not clearance, return or second-hand
  • The retailer is UK-based, reputable and legally trading
  • You provide enough information for us to verify the offer
  • If quoted via phone or email, written proof must be provided
* What do we mean by "genuine retailer"?
A well-established furniture store like CFS — not an internet-only website, eBay seller, or auction-based listing. Many online-only sellers compromise on service, delay deliveries, or fail to refund. CFS offers Value for Money, Great Customer Service, and Excellent Quality Furniture.

Choice Furniture Superstore reserves the right to decline a price match where doing so would result in a loss or compromise our service standards.

How to Claim

Email hello@cfsonline.co.uk or call 0116-296-3800 with the following information:

  1. 1 Product name(s) you want to price match
  2. 2 Product code(s) from our website
  3. 3 Name of the website offering the cheaper price
  4. 4 Direct link to the cheaper listing (e.g. www.competitor.co.uk/product)

Our team will review your claim and respond as quickly as possible during opening hours.

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